5 Proven LinkedIn Engagement Ideas
Introduction
LinkedIn is a powerful tool for marketing yourself, your company, and your brand. With over 500 million users, it’s an ideal platform to market your business and find new clients or employees. But if you’re not using the social network correctly, you could miss out on opportunities to reach more customers and grow your business. Here are five proven methods for growing engagement on LinkedIn:
1. Share original content
Original content is a powerful way to get more LinkedIn engagement. Not only does it show your audience that you’re an authority in your industry, but it also helps you stand out from the competition.
Here are some ideas for creating original content on LinkedIn:
a. Write a blog post: If you have new ideas or expert insight on a topic, write them up in an article and share it with your connections on LinkedIn. You can also post links to external articles around topics of interest, allowing readers to learn more about the subject matter from different perspectives than just one person’s point-of-view (and increase their likelihood of clicking through).
b. Create infographics or visualizations of data relevant to your industry: — this will help draw the attention of potential employers and job seekers who are looking for people with skills related to those topics!
2. Optimize your company page for SEO.
Use SEO keywords in your profile, company description and company name.
Optimize your company page for SEO.
Use the right image dimensions: an image that is too small will look blurry and unprofessional while one that is too large will take up too much space on the page.
Use the right image file type: JPEGs are best for photos while PNGs are better for graphics or icons.
Include appropriate links in your description: you can use these to link back to other pages on LinkedIn (like your Company Page), as well as external sites that might help drive traffic to your business (such as social media profiles).
3. Use the right hashtags in your posts and headlines.
Hashtags are a great way to attract the right audience. If you’re trying to drive traffic and get likes, engagement, and followers on your posts, it makes sense that using the right hashtags in your posts and headlines is one of the most important things you can do.
When using them correctly, hashtags help people find topics that interest them. They also allow for easy discovery of current events or breaking news — which can lead to more engagement from potential customers who may not have otherwise found you before now! With this in mind, here are some tips for choosing the best ones:
Use relevant hashtags related directly to what you’re posting about (this doesn’t mean just throwing any word with “hashtag” after backwards). For example: if someone sees their friend post something about #football they’ll probably want to follow up on those posts too; so why not add some football-related tags onto yours?
Use popular trending topics only if they’re related directly to what we’re talking about (again — don’t just throw words here randomly). For example: if someone has been watching a lot less TV lately because they’ve gotten into podcasts instead; then maybe it would make sense for us too! This could help bring our company closer together by showing how much support there really is out there.”
4. Post consistently.
If you want to be successful on LinkedIn, you must post consistently. Your audience is a group of people who are looking for information that’s relevant to their lives and interests. If you don’t provide it regularly, they’ll go elsewhere or tune out completely.
To keep your audience engaged:
a. Post at least once a day (but no more than five).
b. Post during different times of day and week so that you appear in different areas of people’s news feeds throughout the day, ensuring maximum engagement with your content and brand.
5. Live stream!
Live streaming on LinkedIn is one of the easiest and most effective ways to engage with your followers. The LinkedIn Live tool is easy to use, and all you need is a compelling title, a description of what you’ll talk about during the live stream, and an image.
Once you create your live stream event page, ensure you promote it on your company page where people can see it. Invite people in advance by sending out a message to those who follow your company and encourage them to ask questions during the event!
Conclusion
If you’re looking for a way to boost your engagement on LinkedIn, these tips should be a good place to start. It all comes down to having a consistent presence and putting time into making sure that everything you post is engaging and useful for your audience. After all, who doesn’t want more engaged followers?
